The Sridha story: from a small pop-up to a growing store
Every business begins somewhere. For Sridha Store, the journey began with a hands-on festive pop-up in Alaknanda, New Delhi. It was an opportunity to meet people, learn what customers actually wanted and discover what it takes to turn a love of thoughtful décor into a lasting business.
Led by founder Moumita Biswas, Sridha brings together beautiful festive decorations, pooja essentials and everyday spiritual products. A small display, conversations with local shoppers and practical lessons at the market became the foundation for the next stage: a physical shop in Alaknanda Market and a growing online platform for customers and wholesale buyers.
Meet Moumita Biswas: the woman behind Sridha
Moumita's entrepreneurial journey is not presented as a straight line of success. Starting small means facing uncertain demand, the cost of sourcing and keeping stock, difficult product choices, seasonal sales and the daily pressure of making each customer interaction count. There are encouraging days and quieter ones; each helps shape a more resilient store.
Her approach is rooted in listening. At the first pop-up, meeting shoppers face-to-face helped her understand the colours, craftsmanship, prices and designs people were looking for. That experience continues to influence how Sridha chooses products, communicates with customers and approaches retail and wholesale orders.
What began as a personal commitment to quality and tradition is being built into a business that serves homes, celebrations, retailers and resellers. For Moumita, progress is about learning, improving and showing up again after every setback.
Our first chapter: the Alaknanda Diwali pop-up
In 2024, Sridha ran a nine-day Diwali pop-up in the Alaknanda locality. According to its published November 2024 announcement, the pop-up sold 279 festive décor items to 76 customers. Those early conversations and purchases mattered as much as the sales numbers: they helped reveal what shoppers valued most.
The range included festive torans, latkans, diyas and other decorative pieces. Real customer reactions helped move Sridha from a temporary stall toward a more permanent presence.
From pop-up to Shop No. 4, Alaknanda Market
The next step was to establish a place customers could return to: Shop Number 4, Ground Floor, Nuchna Building, Alaknanda Market, Alaknanda, New Delhi, Delhi 110019. A physical shop makes it possible to answer questions directly, discuss colours and designs, and build relationships over more than a single festive season.
Opening and operating a shop also brings new responsibilities: maintaining inventory, handling varied customer expectations, managing working capital and finding a balance between traditional seasonal demand and a sustainable year-round product mix. The Sridha journey continues to evolve through those challenges.
Taking Sridha online
Sridha's online journey has developed alongside its offline presence. A public launch announcement in October 2024 introduced SridhaStore.com as a way to offer devotional, festive and home-decoration products beyond the local market. Subsequent business updates described plans for a more scalable digital shopping experience.
Today this platform supports product discovery, inventory-linked listings and enquiries for eligible bulk orders. We welcome retailers, resellers, distributors and customers looking for carefully selected festive and spiritual products, with clear descriptions, prices and minimum order quantities wherever available.
What we stand for
Meaningful selection. Festive décor and puja products should feel personal, useful and respectful of tradition.
Customer feedback. Questions, comments and returns help us refine descriptions, packaging, service and future selections.
Honest product details. We try to distinguish measurements shown in photographs from physically verified specifications. Stock, prices and product availability may change.
Making space for small businesses. We want to be a practical sourcing partner for shops and resellers, including bulk-order discussions and product-specific quotations.
Sridha in the news
The following are published announcements about the business (media syndication or press-release coverage, not independent endorsements):
Visit or contact us
Shop: Shop Number 4, Ground Floor, Nuchna Building, Alaknanda Market, Alaknanda, New Delhi, Delhi 110019.
Phone / WhatsApp: +91 81788 99600
Email: sridhastore@gmail.com
Whether you're shopping for a family celebration or sourcing products for your business, we look forward to hearing from you.
Stories from Sridha customers
Genuine feedback from Sridha customers, published only with permission.
Customer experiences shared with permission will appear here. Have you purchased from Sridha? We welcome your feedback.